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E-CommerceIs there an alternative?Previous | Next |
There is always an alternative. If you already have a business account and a MOTO (Mail Order/Telephone Order) merchant account, it could be the start of something big. Use it to manually process your E-Commerce transactions with the one credit card issued by your banking partner.Providing a simple order form in your web site which allows you to capture the credit card details. Ensure that this information is secured via a SSL (Secure Sockets Layer) Protocol.
When you receive the information begin your order processing from dispatch to charging the customer. This simple approach may be a time consuming one if there are many products to ship and process but it can be done.
The obvious drawbacks here are only one type of credit card accepted. No fraudulent transaction prevention. Time consuming transaction process.
Providing E-Commerce capabilities on a web site definitly improve the chances of increasing ones business. Whether you provide it with or without SSL (Secure Sockets Layer) protocol, if the company information is legitimate and you can convince your visitors of your authenticity, customers will still be willing to provide credit card information be it over the Internet or by phone.
Many store front type of operations each have their own fee structures. Typically a 100 product base store front could cost $70 per month plus a transaction fee of $0.65. Remember that this doesn't include the business account and merchant account fees and if more than one credit card is to be processed, then more than one business/merchant account will have to be established.
Is there a better alternative?
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